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View Full Version : Microsoft GM comments on comptetition's online strategy



Melf
02-04-2006, 11:33 AM
From Next Generation:


Xbox Live Arcade group manager Greg Canessa (pictured) tells Next Generation that retro downloadable Nintendo games "won't hold up", and as far as a Sony online service goes... "good luck".
ImageSince it was first conceived as a humble disc for the original Xbox, Xbox Live Arcade has grown from a side note in the Xbox Live story into a viable revenue stream. Games like Bizarre's original Geometry Wars and classics like Smash TV and Gauntlet are proving to be hits for the platform, and the list of games is becoming larger and more compelling. The upcoming Street Fighter II: Hyper Fighting sounds like it will just be the first of many Capcom titles that will be hitting the system (fingers crossed for some "Versus" action), and large and independent publishers and developers alike are offering up games at a frantic pace. Deals with Konami, Midway and Atari ensure we'll see more classics, and healthy relationships with indie game publishers such as Garage Games will keep interest piqued with new innovative quick-play casual games.

Canessa gives us his thoughts on Nintendo's proposed Revolution retro-games download service, and how he believes Sony has a lot of groundwork to lay down before it even thinks of a games download service.

On Nintendo's retro service

"I think it was interesting to see Nintendo's announcement for the Revolution downloadable games service which, of course, came over a year after we launched our initiative internally and around nine months after we already launched the first generation of Arcade for Xbox. I think it was a responsive move. Their service is interesting in sort of a 'retro' way, but I view Arcade as being so much more than what they're planning on doing. Their service is kind of a subset of what we're doing. We have a retro coin-op category within Arcade - the Midway titles have been performing amazingly - and we're doing a lot more in that space. Of course, we're doing Street Fighter, we've announced our partnership with Konami, Atari, and Midway - more titles are coming from Midway. So, we're going to be doing a lot in the retro space, console and coin-op. But that's just one part of the Arcade strategy.

"We're taking a much larger view of this space than Nintendo. Arcade is really about small downloadable games of all types. Look at Geometry Wars; it's our Halo. That's not a 10-year-old retro title that you're running on some sort of emulator. That's a new title that was designed specifically for Xbox 360. We have titles coming from new, independent developers that are coming up with new play concepts and innovative things for the next generation of consoles.

"When I look at Nintendo Revolution's retro story, with all due respect to Nintendo, I think it's a small subset of the opportunity here. To be honest with you, a lot of those games are fun in your head when you think, 'Oh, yeah when I was 12, this was really fun,' and you have these great nostalgic reasons to play them. Then you do play them, and they're just not very fun anymore. But, there are some games like Joust or Gauntlet or Pac-Man that are as fun today as they were back then.

"A lot of those Nintendo games, you know, aren't gonna hold up."

On Sony's online strategy

"I tell you, we're still waiting for what their strategy is online. Arcade is of course a big and growing part of the Live story now, and those guys have a lot of catch-up to do. You know, forget an Arcade-style service, in order to provide something like that you have to have the fundamental services that allow that. Arcade is possible because of the work we've done. It's taken many, many engineers several years building this robust online games service that has a single identity and a single profile and achievements and leaderboards and multiplayer match-making that we provide to all the game developers from a set of common interfaces. All of that work is really hard, and takes a really long time to build.

"Not to mention the community, the millions of people that use Live, that Sony doesn't have; they can't even claim an online customer. It takes a long time to do that. We've been in the business with Xbox Live since 2002. We've been building upon that success, and it allows Xbox Live Arcade to exist, because we leverage all of those interlying technologies.

"If Sony is trying to come at us, you know... 'good luck.' It's going to be really hard for them. It's just a huge engineering challenge, and beyond the engineering challenge, it takes a long time to build a community. Not to mention Arcade, because that has its own set of issues. You have to take time to build an ecosystem and talk to developers and get developers to put out games for that platform and work with them to plug into all of the underlying technologies that need to be in place and making sure it works properly. There's so many stacks of challenges, I can't see how Sony can catch up with us in the near-term. Long-term? I don't know anything about what their response is, and I don't know how anything will change in the foreseeable future, at least as far as Xbox Live Arcade is concerned. And, my personal opinion from a Live perspective is that that won't change."

Rapid acceleration

"The program has accelerated, definitely. The things that were written in the original business plan from a couple years ago have really been realized, plus some. Some things that we were only expecting to do eventually are things that we're doing immediately.

"The true vision for Xbox Live Arcade has always been Xbox 360 implementation. What's blown my team away is how rapid it has happened. We always thought it would be successful, but assumed it would take a little bit longer than it has. The level of support and enthusiasm, not just verbal enthusiasm, but the amount of sales and revenue and other metrics have been off the charts from the launch of the Xbox 360. We thought that it would take a bit longer to build the 'ecosystem' that would fuel Arcade as a third-party publishing platform, and that it would a while for developers, large publishers, venture capitalists to rise up and be willing to investment-spend against arcade titles.

"We didn't expect large publishers to come up and offer a dozen titles, right now, as opposed to one or two. All that is happening right now, all at once. We'll give the publishers some credit. A lot of them saw the vision before we even launched. I look back to the past E3, when we announced 54 different developers and publishers including big ones like EA and Midway and Konami, Ubisoft; they were all there. They were there supporting this at E3, saying that they were wanting to do one or two titles, and now they're talking about 10 or 12. There are a lot of titles we haven't announced yet."


He makes a lot of good points, but that comment about Nintendo games "not being very fun anymore" and "not holding up" is some ignorant shit. How many times has Nintendo repackaged Metroid, Zelda, and Mario Bros.? They've sold like hot cakes each time. The least he could do is not compare them to Joust and Pac-Man, which have been released like, a gazillion times each.

If he thinks people won't pay to download refurbished versions of classic NES and SNES titles, or even the standard versions, he's pretty clueless.

16bitter
02-04-2006, 12:25 PM
There's some innovation here -- but to a great and growing degree it's in the relay of old tech. The 360 has jack as far as tangiable, boxed software, but its online capabilities in general and most especially in relation to Arcade are a huge plus for Microsoft.

The ironic side of it is connective to my opening sentence -- the Arcade is made up of "old" games to a great extent. For Microsoft to blast Nintendo on that front seems rather moronic in another way, then -- what the fuck is Microsoft doing other than mainly running the arcade off of mothballed games or games with archaic (i.e. simplistic) pick up and play concepts?

For a company to sell Smash TV and the like to great fanfare and then turn around and blast franchises like Zelda and Mario is illogical and empty bluster. Smash TV was a hot arcade game, but never was it anywhere in the same neighborhood as Mario.

And speaking of experience, as you said, nobody knows how to repackage and make millions off an old game better than Nintendo. As far as moving software, I think the Big N will be just fine.

There's a larger question as to the industry itself, and it appears to me that only Nintendo has plausible or possible answers to stagnation in general -- whereas everything Microsoft and Sony do as far as software and gameplay interface is a repeat from the last two console cycles at least.

Microsoft is putting me to sleep with their new system on software. Not just as far as quality, but as far as anything resembling freshness.

Melf
02-04-2006, 01:01 PM
Word. I haven't been so apathetic to a launch in a long time. I'm going to get one, but it's mainly to keep my original Xbox for emulation. Hopefully Oblivion will get me excited.

Obviously
02-04-2006, 02:51 PM
Nintendo lives off of their first and second party games and moves systems with them since no one else has them. The only reason they're suffering is because they scare the third parties away through either horrible business descisions or strange hardware.

So Nintendo's games aren't fun anymore? I know legions of fanboys foaming at the mouth who might not agree.

However Nintendo's getting back onto the boat they missed with the Gamecube as far as online goes. The DS has perhaps the coolest use of online play of any system to date.