No it was the only way to go. You had to take the Fight to SONY and make sure consumers bought your console, and not a rivals.Pouring money into Saturn was the wrong route too and what hurt them even more than the 32x in 1995/96
You think MS would have done as well as it did with the 360, if it continued to back and support the X-Box, delay the 360 well into 2006?
In 1995 people were looking to move up and move on from the Mega Drive and Snes, and they choose SONY, and SEGA never got those gamers back. That what screwed up the Hardware dream for SEGA .
??And then they jumped the gun in 1997 by pulling back Saturn support in favor of pushing DC development rather than following through with the Saturn as best they could from 1997 through 1999
SOJ were , Games like Shenmue and Sonic Adv were moved up to DC Production, so was VF 3 . The likes of AM#1 were heavily involved with DC and NA@MI tools and games, so the likes of HOTD ports were handed out to 3rd parties, Overworks were starting production of the Sakura games for the DC, as well as SEGA working on Code Veronica
SEGA was pretty much all for the DC by the begging of 1998 . A think Camelot (makers of Shining Force III) even complained that SOJ weren't offering enough support to them with SF III Ep 2& III, because SOJ were too focused on the DC .
SEGA's.Of course it was, but the question is why and who's fault it was for the context
The Saturn suffered inthe West, because SEGA West was so sure the 32X would win the 32Bit mass-market war . SEGA West was far more for the 32X and that killed the Saturn chances.I think Sega would have been in big trouble regardless if they handled the Saturn similarly at the time along with everything else. (Genesis, CD, GG, SMS, etc)