Quantcast

Page 1 of 21 1234511 ... LastLast
Results 1 to 15 of 302

Thread: The Dreamcast Junkyard interviewed Bernie Stolar

  1. #1
    Raging in the Streets Thierry Henry's Avatar
    Join Date
    Dec 2008
    Location
    SA
    Posts
    3,129
    Rep Power
    96

    Default The Dreamcast Junkyard interviewed Bernie Stolar

    Quote Originally Posted by soviet View Post
    We believe! SEGA Empire will live again! As the Jews re-established their Israel, GOD will never forget his people, SEGA will never forget her fans!

  2. #2
    The Future Is Yesterday Hedgehog-in-TrainingRaging in the Streets SegataS's Avatar
    Join Date
    Feb 2018
    Location
    My Chair
    Posts
    4,010
    Rep Power
    50

    Default

    Quote Originally Posted by Thierry Henry View Post
    Sure shows how out of touch and broke SOJ was. Honestly, if SOA ran SEGA as a whole SEGA might still be making consoles. Might be. At the very least Saturn and Dreamcast would have had a better run.



    Life!? ... What console is that on?

  3. #3
    Master of Shinobi Mega Drive Bowlsey's Avatar
    Join Date
    May 2014
    Location
    UK
    Posts
    2,010
    Rep Power
    51

    Default

    Interesting interview. I find it odd however that on the one hand Bernie says that when he took over the reins of SOA in 1996 the company was practically bankrupt, but then on the other hand he says that Sega could have spent more money on the Dreamcast. Well if they were just about bankrupt in '96 I'm amazed they were able to spend what they did on the system! Where Bernie thought Sega would get the extra money to throw at the Dreamcast is anyone's guess.

  4. #4
    ESWAT Veteran Team Andromeda's Avatar
    Join Date
    Jul 2010
    Location
    Wales, UK
    Posts
    5,185
    Rep Power
    57

    Default

    Bernie would have done a far better job with the Saturn, but he overplays his role, just a little. The DC was always going to be online and SOJ we totally focused on the online part, the clue is in name the Bernie
    Last edited by Team Andromeda; 03-18-2018 at 08:39 PM.
    Panzer Dragoon Zwei is
    one of the best 3D shooting games available
    Presented for your pleasure

  5. #5
    Blast processor Melf's Avatar
    Join Date
    Jun 2005
    Location
    Cabo Rojo, PR
    Posts
    9,499
    Rep Power
    133

    Default

    He may be embellishing a bit (many do), but the overall corporate atmosphere by 2000 seemed to be one of leaving hardware. The creative teams were on fire, and management was like "meh, we should just quit." SOJ wanted to sell the DC online only. For 1999, that's insane. They were in talks to sell to Microsoft, too.

  6. #6
    The Future Is Yesterday Hedgehog-in-TrainingRaging in the Streets SegataS's Avatar
    Join Date
    Feb 2018
    Location
    My Chair
    Posts
    4,010
    Rep Power
    50

    Default

    Xbox was nearly fully BC with DC games and used a VMU. Also, Bernie had the same mindset as Steve Jobs when he returned to Apple. Apple was in serious financial trouble and the biggest reasons were multiple sku's on the market. Jobs wanted to reduce it down to 1-2 SKUs. SEGA same thing 8 systems out at once! He wanted to focus on DC. He had the right idea. SOJ was great at hiring innovative people to lead SOA but were stupidly stubborn to not listen to them.



    Life!? ... What console is that on?

  7. #7
    Raging in the Streets bultje112's Avatar
    Join Date
    Jul 2011
    Location
    Noviomagum, The Netherlands
    Posts
    2,597
    Rep Power
    36

    Default

    Quote Originally Posted by SegataS View Post
    Sure shows how out of touch and broke SOJ was. Honestly, if SOA ran SEGA as a whole SEGA might still be making consoles. Might be. At the very least Saturn and Dreamcast would have had a better run.
    they made the right decision with the nec chip (and hitachi processor) though. far better than 3dfx was.
    Last edited by bultje112; 03-19-2018 at 11:52 AM.

  8. #8
    Outrunner Greg2600's Avatar
    Join Date
    Apr 2010
    Posts
    663
    Rep Power
    18

    Default

    Nice read. Definitely admire Bernie's fondness for his work at Sega of America. It should be no surprise though that money was the critical factor. Cool to know that Stolar wanted DVD and internal storage support eventually, essentially what the Xbox became.

  9. #9
    ESWAT Veteran Team Andromeda's Avatar
    Join Date
    Jul 2010
    Location
    Wales, UK
    Posts
    5,185
    Rep Power
    57

    Default

    Quote Originally Posted by Melf View Post
    He may be embellishing a bit (many do), but the overall corporate atmosphere by 2000 seemed to be one of leaving hardware. The creative teams were on fire, and management was like "meh, we should just quit." SOJ wanted to sell the DC online only. For 1999, that's insane. They were in talks to sell to Microsoft, too.
    The facts tell otherwise, Yeah ok by 2000 one could see it was almost the end, but SOJ did try their best. The fact was SEGA spent over $500 million on DC development before the system even hit retail, $70 million on just one project (Shenmue) those were HUGE numbers and not really a sign of 1) A corp was ready to pull out, 2) Didn't have money. Also, I very much doubt Star Wars Trilogy would have made much difference given the Arcade game didn't sell well and if HOTD II couldn't sell the DC, I very much doubt Jurassic Park The light gun game would have, never mind Bernie and SOA didn't even look to bring the official Light Gun to the USA. The DC was always going to be Online, that's where the part of the DC name came from, never mind the millions SEGA put in with setting up the Okawa servers and how also every Japanese DC game had online features, and it may have escaped Bernie but the very 1st game for the DC was a Model 3 port and that's to overlook the all but perfect Model 3 ports of Virtual On II, Virtual Striker and Get Bass, so I'm at a loss at most of Bernie comments over that to be honest....

    Just a typical salesman, takes all the credit and blames the rest. Shame too as really he did a good job but the likes of No EA, Metal Gear Soild II, No Square or Enix hurt SEGA far more imo
    Last edited by Team Andromeda; 03-20-2018 at 04:38 AM.
    Panzer Dragoon Zwei is
    one of the best 3D shooting games available
    Presented for your pleasure

  10. #10
    Raging in the Streets Yharnamresident's Avatar
    Join Date
    May 2013
    Location
    British Columbia
    Posts
    3,716
    Rep Power
    61

    Default

    I finally got some time out of my not-busy day to read this.


    Before signing with SEGA, I racked my brain on a way to salvage Saturn, but it was just too far gone and too expensive and difficult to develop for. SEGA was nearly bankrupt, they needed a new console and they needed it quick. The only options were to go big or go home.
    The PS3 would like to have a word with you, Bernie.

    Bigger players with bigger bank accounts entering the arena also played a role.
    I can totally agree with Bernie here.

    I also pushed hard for a dual joystick controller, similar to what we did at PlayStation.
    Thats good to hear.

    We were also in talks about Grand Theft Auto III, Warcraft: Online (as it was known at the time), Max Payne, and other titles coming to Dreamcast, and this would have helped tremendously.
    Finally verified proof that GTA III might've been released for Dreamcast.


    So yea he did a lot of good things for Sega, but the way he handled the Saturn is not good corporate actions and thats what finished off Sega. You can't just ditch hardware like that, you have to make it work. Like how did he see how Sega ditched the Sega CD and 32X, and not think "hmm maybe we shouldn't do that a 3rd time".
    Certified F-Zero GX fanboy

  11. #11
    Outrunner
    Join Date
    Oct 2012
    Posts
    619
    Rep Power
    47

    Default

    Quote Originally Posted by Yharnamresident View Post

    The PS3 would like to have a word with you, Bernie.
    Yes and it cost Sony billions to bring the PS3 back up, which Sega plainly did not have. Like he said the company was near bankrupt and Dreamcast was obviously a last chance for Sega. Trying to make Saturn work would of used precious funds that would have possibly taken away from Dreamcast.

  12. #12
    Raging in the Streets Yharnamresident's Avatar
    Join Date
    May 2013
    Location
    British Columbia
    Posts
    3,716
    Rep Power
    61

    Default

    Quote Originally Posted by stu View Post
    Yes and it cost Sony billions to bring the PS3 back up, which Sega plainly did not have. Like he said the company was near bankrupt and Dreamcast was obviously a last chance for Sega. Trying to make Saturn work would of used precious funds that would have possibly taken away from Dreamcast.
    I don't see the problem with that. It does much more harm to ditch a console than trying to make it work. Even if they supported it until early 1999, that would've made a world of difference for Sega's reputation.

    Its crazy talk to think releasing a new console would somehow make Sega financially healthy again, at least for the first couple years.
    Certified F-Zero GX fanboy

  13. #13
    Raging in the Streets bultje112's Avatar
    Join Date
    Jul 2011
    Location
    Noviomagum, The Netherlands
    Posts
    2,597
    Rep Power
    36

    Default

    Quote Originally Posted by Yharnamresident View Post
    I don't see the problem with that. It does much more harm to ditch a console than trying to make it work. Even if they supported it until early 1999, that would've made a world of difference for Sega's reputation.

    Its crazy talk to think releasing a new console would somehow make Sega financially healthy again, at least for the first couple years.
    you don't understand much about money, do you? if you don't have money, you can't spend the money. this isn't the inflated us credit culture we are talking about. this is the real world.

  14. #14
    Outrunner
    Join Date
    Oct 2012
    Posts
    619
    Rep Power
    47

    Default

    Quote Originally Posted by Yharnamresident View Post
    I don't see the problem with that. It does much more harm to ditch a console than trying to make it work. Even if they supported it until early 1999, that would've made a world of difference for Sega's reputation.

    Its crazy talk to think releasing a new console would somehow make Sega financially healthy again, at least for the first couple years.

    The only place such a plan could worked was in Japan where Sega had a sizable Saturn userbase, however in the US and UK/Euro markets the Saturn was getting pwned by the Playstation and Sony had near unlimited funds.

    We could of ended up in a situation where Sega could of bankrupted itself trying a foolhardy plan to save the Saturn and preventing them from ever launching the Dreamcast. From what I've read it sounds like we were lucky that Sega even bothered trying again after the failure of the Saturn. Sega bigwigs like co-founder David Rosen has been quoted as saying that he wanted Sega to quit consumer hardware after the Megadrive/Genesis.

  15. #15
    Mega Driver Hedgehog-in-TrainingWCPO Agent Gryson's Avatar
    Join Date
    Nov 2016
    Posts
    985
    Rep Power
    37

    Default

    Quote Originally Posted by stu View Post
    Like he said the company was near bankrupt and Dreamcast was obviously a last chance for Sega. Trying to make Saturn work would of used precious funds that would have possibly taken away from Dreamcast.
    Not disagreeing with your overall point, but this isn't quite the case. Sega was still in the black until the end of fiscal year 1998 (ending March, 1998). This graph shows accurate profits/losses:



    But Sega wasn't really near bankrupt. They had enough assets to support them through a few bumpy years - they were, after all, a hugely successful company in the early and mid '90s. Their shares took a huge nose dive starting in 1998, though. Sega's Annual Reports (here) don't make for fun reading, but they do spell out a clear picture of where the company was.

    Sega definitely had no future in the Saturn. Its success in Japan had carried them through to 1997, and that's as far as it was going. Sega was very strongly focused on cutting their losses by 1998. Nakayama was out as president, and new president Shoichiro Irimajiri and CSK's Isao Okawa were drastically reducing inventory across the board to cut costs. There was heavy restructuring going on at Sega of America.

    Some interesting quotes:

    Quote Originally Posted by Shoichiro Irimajiri
    The 16-bit SegaGenesis, predecessor to the 32-bit SegaSaturn, contributed greatly to our spectacular business results from fiscal 1992 to fiscal 1994 and helped boost name recognition of the SEGA brand throughout the world. In hindsight, however, it was the very success of SegaGenesis in the U.S. market that ultimately resulted in the Company’s net loss in fiscal 1998. We placed too much emphasis on the then existing market and formulated what turned out to be an ineffective strategy for making the transition from the 16-bit SegaGenesis to the 32-bit SegaSaturn. In a sense, we became trapped by our own success.
    Quote Originally Posted by Shoichiro Irimajiri
    SEGA also took aggressive steps during the year [1998] to dispose of unprofitable assets, including writing off inventories in preparation for the launch of the Company’s new home video game console, Dreamcast. Moreover, the Company made substantial write-downs of investments in and advances to its subsidiaries SEGA of America, Inc., and SEGA Ozisoft Pty. Ltd., in consideration of their financial conditions.
    From Annual Report 1998

    Clearly, their strategy was to cut losses. Overseas subsidiaries were overflowing with excess inventory that was costing money. In 1997, Sega had the following consoles on the market: Saturn, Genesis, Nomad, Game Gear, Pico. The new plan was to scrap all of this and basically hit the reset button with the Dreamcast.

    There was absolutely no room in any of this to continue supporting the Saturn.

    We are lucky we even got a Dreamcast. That probably came down to two things:

    1) Sega's losses only really hit home once the Dreamcast was preparing to launch.
    2) CSK founder Isao Okawa was a big supporter.

    When Okawa died in 2001 and with Nakayama gone, Sega's hardware days were over. The CSK board saw Sega as a financial burden and almost immediately sold the company off to Sammy. End of story.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •