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    You're overthinking it. Magazines were notorious...

    You're overthinking it. Magazines were notorious for making up all kinds of shit. I mean, Star Wars Arcade came out in arcades in 1993... there's no conceivable way they had a legitimate lead that...
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    In the long list of entries in "Gaming magazines...

    In the long list of entries in "Gaming magazines just completely making shit up":

    https://mdshock.com/wp-content/uploads/GamePlayers-710.jpg

    GamePlayers vol. 7 #10, Oct. 1994.

    I'm pretty...
  3. Here is the promised article translation. ...

    Here is the promised article translation.

    TLDR: The North American / European 16-bit market peaked in 1993. By 1995, the situation was dire for all software companies, including Nintendo and Sega....
  4. Nintendo was definitely not OK in North America...

    Nintendo was definitely not OK in North America in 1995. In September 1995 they took an extraordinary loss of around $100 million (!!!) writing down the value of Nintendo of America. Of course they...
  5. I'm actually translating an article now regarding...

    I'm actually translating an article now regarding the 16-bit market in the US in 1995. Spoiler: it was dead.

    Apparently console sales don't reflect what was going on with software sales. It turns...
  6. I want to emphasize that manufacturing costs are...

    I want to emphasize that manufacturing costs are much more complicated than the hardware cost itself. Efficiency optimization is huge.

    You can think of it in three stages:

    -Stage 1: Get the...
  7. There were certainly factions within Sega (as is...

    There were certainly factions within Sega (as is true in any company), and I think Nakayama was always trying to resist interference from chairman Isao Okawa. Apparently, early on Okawa tried to take...
  8. I don't really agree with this take at all. I...

    I don't really agree with this take at all. I think there's too much bias here to see some "USA vs Japan" fight that never existed at the time.

    Just about all of the people involved with the 32X...
  9. Some new 32X info that hasn't been posted yet in...

    Some new 32X info that hasn't been posted yet in this thread. I was looking more into Al Nilsen's interviews and he goes into a bit more detail about comments he made that I previously posted.
    ...
  10. Interesting - so Kent didn't make the silly rumor...

    Interesting - so Kent didn't make the silly rumor up after all.

    And yes, there was a special relationship between Hitachi and Sega. Sega got priority access to a chip manufacturer that could cater...
  11. Just in case the author of that reads Sega-16,...

    Just in case the author of that reads Sega-16, here are a few comments to improve the article:

    -Small point, but worth getting right: Bernie Stolar was not the head of Sega of America after...
  12. There's no doubt the Saturn was rushed to market...

    There's no doubt the Saturn was rushed to market in North America.

    Here is a breakdown of all of the release date revisions that the Saturn went through in North America (based on what I've read...
  13. The problem here is that, for many years, the...

    The problem here is that, for many years, the internet has been filled with outrageous, comically-wrong fan-fiction level historical fantasies about Sega history. The "Giga Drive" is a joke of a...
  14. Michael Jackson Visits Sega in Japan, December 1996 (New Photos!)

    Here's a new series of photos I was able to acquire recently. Enjoy the awesomeness of Michael Jackson, accompanied by a group of kids dressed like himself, getting the royal treatment at Sega.
    ...
  15. On that note, I guess I should post this...

    On that note, I guess I should post this translation too. I've posted it before here, but it's a good one, and I'm now using this thread as a dumping ground for quotes.

    This is Sega product...
  16. Not everyone in Sega of Europe thought it was...

    Not everyone in Sega of Europe thought it was good. Here's Mike Brogan, SOE's development director at the time:
  17. And here I thought the update was going to be...

    And here I thought the update was going to be something big...

    Just kidding. This is amazing.
  18. I'll also add that when you consider the 32X in...

    I'll also add that when you consider the 32X in the light I've presented here, a lot of things make sense.

    For example, Tom Kalinske has often said that the moment he lost power in the company...
  19. There was also the 'Jupiter' option - a...

    There was also the 'Jupiter' option - a cartridge-based Saturn, which would have shaved $100 off the price tag. But probably not a good option since it would have caused confusion with developers and...
  20. Here's a revealing quote from Nakayama that I've...

    Here's a revealing quote from Nakayama that I've just translated. It comes from his speech at the Securities Analysts Association of Japan meeting, July 26, 1994.



    I don't think it gets any...
  21. The Saturn architecture was just too different...

    The Saturn architecture was just too different for backward compatibility. The last thing the Saturn needed was more components (although fun to think about, haha).

    There was initial talk at SOA...
  22. No link - I'm reading them through a library...

    No link - I'm reading them through a library database.



    Maybe? But everything indicates Sega was well aware of the threat from Sony way before the launch in Japan. The biggest indicator was...
  23. I found out what happened to the Neptune (the 32X...

    I found out what happened to the Neptune (the 32X - Genesis all-in-one budget system):

    Nakayama personally cancelled it in a meeting with SOA management in mid-Jan 1995. It had been scheduled for...
  24. I recently realized I have access through the...

    I recently realized I have access through the university I work at in Japan. Not sure how to get access from outside Japan, though.

    The Nikkei Shinbun, which seems to be the best for business...
  25. By that comment about the Saturn, I mean in North...

    By that comment about the Saturn, I mean in North America. When Irimajiri took over as president of SOA after Kalinske in 1996, he wanted to cut losses. Nakayama, however, still thought the Saturn...
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