The problem is that by unceremoniously dumping it as quickly as they did (and that was after some pretty half-assed support to begin with) they burned everyone who bought into the 32x. That was a shockingly poor thing to do when Sega were trying to sell a new console. A lot of 32x owners (and Megadrive/Genesis owners since it got dumped too) felt betrayed by Sega and moved on to the Playstation, and it didn't exactly inspire confidence for on the fence potential Saturn buyers.