There were many factors that allowed Phantasy Star to be so innovative in every respect. Sega did manage to develop some very capable systems early in console development. That, coupled with great designers, led to very technologically advanced games. However, Sega’s business practices and general corporate attitude toward the game designer teams are what affected the game development most. In fact, Sega’s success (or lack thereof) with each game seems to parallel changes in the company’s business practices. The changing corporate attitude of Sega can be seen in the quality of the stories and the marketing used for each of the Phantasy Star installments.