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This interview with Sega France’s General Director Patrick Lavanant covers a variety of topics, including Sega’s multiple hardware platforms, the new 32-bit generation, the Sega Channel, and even Sega VR. It’s a fascinating look into one of Sega Europe’s biggest divisions and how it viewed the game market as the 16-bit generation entered its twilight.
These two interviews with Sega Spain’s CEO and General Director, José Ángel Sánchez, discuss Sega’s position in the Spanish 16-bit market, the Mega CD and 32X, the Saturn. and the Dreamcast’s launch and Sega’s online plans in Europe. They offer some great insight about the company’s business in Spain and its expectations for upcoming consoles.
This interview with Sega Spain President Paco Pastor originally appeared in the November 1992 issue of Mega Force. In it, Pastor shares some candid opinions on Sega’s products at a time when the company’s European fortunes were on the rise. It’s an interesting glimpse into how Sega ran its business in Spain, a sector that doesn’t usually get much press.
During the apex of the Sega Mega Drive, Sega of Germany (SoG) was founded in Hamburg in order to further develop the market there. Until his departure in 1996, Torsten Oppermann was overseeing SoG’s local efforts as Marketing Director. As such, he not only had to face the freshly arrived competition in form of the Super Nintendo, but also handle the German launch of the Sega Saturn.
Sega-16 has spoken to both presidents of Sega of America from the Genesis era, and we’re not quite done yet! We recently had the chance to chat with the former head of the European branch, Nick Alexander, and he told us about the company’s game plan against Nintendo and how it handled everything from the Sega CD to Japanese executives!